Rebranding 2025
Welcome to the Essex Junction Rebranding Initiative
As we embrace our exciting transition from a Village to a City, the City of Essex Junction is taking steps to rebrand itself. Our goal is to craft a visual identity and message that reflects the character of our vibrant community, resonates with our residents and businesses, and attracts visitors from near and far.
Why Rebrand?
Our current logo has represented us for over 20 years, but it does not fully encapsulate the diversity and energy of Essex Junction today. The Rebranding Committee, consisting of City staff, a City Council member, and community residents, is collaborating with Place Creative Company to develop a new identity for Essex Junction. This initiative goes beyond just updating colors and fonts. The new identity aims to be more inclusive and better represent the Vermonters who live, work, and play here.
Community Involvement
We believe that rebranding is a collective effort, and we want to hear from you! Your insights are invaluable in this process. Beginning on September 20, we will launch a brief 6-minute survey to gather your thoughts on what makes Essex Junction feel like “home” and represents our community.
Participate in the Survey
The survey will be available until October 5, 2025. Your feedback will guide us in designing a thoughtful logo and brand identity that truly represents the City of Essex Junction. After you take the survey, you can be entered to win one of five $50 gift cards to Hannaford Supermarket. Thank you to Weston & Sampson for their generous donation toward the gift cards.
Join Us at Meet Me on Main
The Rebranding Committee will be at Meet Me on Main on Saturday, September 20, and Saturday, September 27, where we will gather feedback on some of the survey questions. We hope that you will stop by our table and chat with us about the rebranding survey and process.
Stay Informed
Check back to this page for updates and progress on the rebranding process. If you have any questions or need further information, contact Ashley Snellenberger, Communications and Strategic Initiative Director, at asnellenberger@essexjunction.org.
Join us on this exciting journey as we work together to create an identity that makes us proud to call Essex Junction home!