The City of Essex Junction is embarking on an exciting journey to rebrand itself, aiming to create a visual identity and message that represents the vibrant community of Essex Junction today, and is looking for the community's help with this process.
Our current logo has represented the City for over 20 years, but does not fully tell the story of Essex Junction today. The Rebranding Committee, consisting of City staff, a City Council member, and community residents, is collaborating with Place Creative Company to create a new identity for Essex Junction. This initiative goes beyond just updating colors and fonts. The new identity aims to be more inclusive and better represent the Vermonters who live, work, and play here.
By bringing these narratives to the forefront, the committee hopes to strengthen the City's identity, making it a place that residents and businesses are proud to call home, and fostering a stronger sense of belonging within the community.
As Essex Junction moves into this exciting new chapter, the community is invited to share their thoughts and participate in the rebranding discussion. On Saturday, September 20, the City will launch a 6-minute survey to help us understand what makes Essex Junction feel like “home” to residents and businesses, and what represents our community. The survey can be found here: https://form.typeform.com/to/ZyYLilin.
The Rebranding Committee will also be at Meet Me on Main on Saturday, September 20, and Saturday, September 27, where they will gather feedback on some of the survey questions.
This feedback will guide the design of a thoughtful new logo and identity rooted in the community. The survey will be available until October 5. Those who participate in the survey can be entered to win one of five $50 gift cards to Hannaford Supermarket. Thank you to Weston & Sampson for their generous donation toward the gift cards.
For more information about the Rebranding Initiative, please visit the City's rebranding webpage www.essexjunction.org/news/rebranding-2025 or contact Ashley Snellenberger, Communications and Strategic Initiative Director, at asnellenberger@essexjunction.org.